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This week's news

 This week I saw a very hot news story. It seems that Myakumyaku, the main character of the Osaka Expo, is having a good advertising effect. At first, I saw a lot of mixed reactions due to Miyakumyaku's unique design, but now it seems to be so popular that it is selling out in every shop. In addition, Myakumyaku is said to be further increasing its sales by collaborating with other popular characters. 


I think that Miyakumyaku is a very clever business strategy. It attracts people's attention with its unique design, and by collaborating with a popular character, it creates an effect that makes people who like that character want to get their hands on it. I believe the economic impact of the Osaka Expo, including Miyaku Myaku, will be huge for Japan.


Reference: 


https://news.yahoo.co.jp/articles/6c89f061f797072e169d386d0738fcffb507d2e1

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